User:Tonygrimaud/wikinomics

Tapscott, D., Williams, A.D., (2006) Wikinomics: How Mass Collaboration Changes Everything. Penguin Group.

The book talks about the power of mass collaboration and how it has revolutionised the way business is done today. The study focuses at how this mass collaboration is happening not just online; on web sites like YouTube and Wikipedia, but also in traditional companies that have embraced technology to breathe new life into their businesses. It looks at a number of individuals and companies that have made a significant impact on business, based on their openness and sharing of information. This forward-looking economic model is connecting masses of individuals together with companies in web-based communities to collaborate in a new form of productivity.

The authors also discuss the Web 2.0 and argue that to achieve success, there is the need for more open-source software and open-access publishing.